' New York is such a great setting to celebrate the launch of Candy Crush Soda Saga,' said Alex Dale, Chief Marketing Officer at King. Included in the Candy Crush line-up on Broadway were people with giant C andy heads in the shape of those from the game, a C andy-shaped 'dog' being walked on a lead, a ' Soda-drenched' New York taxi cab, New York City workmen, who were responsible for jack-hammering into the ' Soda pipe' and drenching the sugary scene with fizzy purple ' Soda ' and a grand finale of a 20 foot giant illuminated Candy Bear which floated down Broadway at Union Square. King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment company for the mobile world and creator of one of the biggest games of all time, Candy Crush Saga, celebrated the launch of the game's sister title, Candy Crush Soda Saga, by turning Broadway into a fizzing city street scene filled with purple Soda and a giant floating Candy Bear.Ĭandy Crush fan and actress, Molly Sims, was on hand to enjoy the magical Soda Street event.

Recording artist, Nicole Scherzinger, joins King in London at the launch of its game, Candy Crush Soda Saga (PRNewsFoto/King Digital)

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